Sales promotion is a crucial activity for businesses. One effective means for sales promotion is to distribute free product samples. When consumers are given a free full- or trial-sized product, they are more likely to try the product and decide the like it and want to purchase it.

There are two general periods when free samples are distributed. The first is when there is a launch of a new product. The second is when a company wants to increase their market share for an already established product. There are plenty of different ways to distribute products to people.

Direct mail sampling is familiar to most consumers. In this sampling, free product samples are mailed directly to homes in a specific area that has been targeted based on demographic characteristics. Newspaper is also sometimes used to distribute a sample to a large number of people in a given area.

Door-to-door delivery of free product samples has the benefit of saving money for packaging and mailing. It is more targeted, and has a shorter lead time as well.

Sometimes there are sample packs of one product packaged along with another item that is for sale. This method is often used in a high traffic area like a theater or a mall.

The most common means for sample distribution is in-store sampling. This is very simple. What happens in in-store sampling is that shoppers at a store are given free product samples.

When manufacturers use free sampling, this often encourages consumers to make more purchases. Consumers can also request samples, often, at a company’s website.

That doesn’t mean that there are limitless samples. Every company still has to make money, and they only budget to much for giveaway or promotional materials. If you want to get a sample or a coupon via the internet, it’s important to request this as early as possible.

Product sampling is a very effective way to market a product. Samples are distributed when advertising alone does not have the desired effect, and distribution costs are not prohibitive.

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